How do we combat apathy?

…and should we?

As people, and particularly as students, we constantly have people telling us how we should spend our time and money and what we should care about. And organizers for any particular cause are always struggling to get people involved! Is it because people just don’t care? Are organizers wrong for fighting so hard for our time and attention? How can people be motivated to spend time and energy on service, political activism, or anything really?